PXL is a Swedish energy drink brand founded by two passionate gamers and pop culture enthusiasts who grew up with the gaming worlds of the 1980s and 1990s. Rooted in gaming culture, PXL was created as an alternative to traditional energy drinks, with the ambition of offering a product that truly reflects the community, passion, and identity of gamers. The brand is built around a strong visual identity, carefully crafted concepts, and flavors designed for people who live and breathe gaming, technology, and popular culture.

The focus is on delivering high quality in both content and experience. PXL develops its beverages with carefully balanced flavor profiles, premium ingredients, and a clean, easy-to-drink character without an overly artificial aftertaste. Combined with a high caffeine content and selected vitamins, the goal is to provide energy, focus, and performance during long gaming sessions, workdays, or other demanding activities. By combining functionality, great taste, and a strong connection to gaming culture, PXL has established itself as a brand created by gamers—for gamers.